Last updated: 27 October 2026
We collect information you provide directly to us, such as when you create an account, use our services, or communicate with us. This includes name, email address, phone number, and business information. We also collect usage data, device information, and cookies to improve our services.
We use the information we collect to provide, maintain, and improve our services, process transactions, send communications, ensure security of your account, provide customer support, and send marketing communications (with your consent).
Messages sent and received through our platform are processed via the official WhatsApp Business API (Meta). We comply with WhatsApp's Commerce Policy and Business Messaging Policy. Message content is stored securely and used only for service delivery. We do not sell or share message content with third parties.
We implement industry-standard security measures to protect your data, including encryption in transit (TLS 1.3) and at rest (AES-256), regular security audits, access controls, intrusion detection systems, and SOC2 compliant infrastructure.
We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your data at any time by contacting us. Upon deletion request, we remove your data within 30 days, except where retention is required by law.
We may share data with trusted third-party services for payment processing (Razorpay, Stripe), analytics (Google Analytics), communication delivery (WhatsApp/Meta), and cloud hosting. All third parties are bound by confidentiality agreements and data processing agreements.
We use essential cookies for authentication and security, and optional analytics cookies (with consent) to understand usage patterns. You can manage cookie preferences in your browser settings.
You have the right to access, correct, or delete your personal data. You can also request data portability, restrict processing, or object to processing. Contact us for any privacy-related requests. We respond to all requests within 30 days.
Your data may be processed in servers located outside your country. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.
We may update this privacy policy from time to time. We will notify you of any material changes via email or in-app notification. Continued use of our services after changes constitutes acceptance of the updated policy.
For privacy questions, data-access requests, correction requests, deletion requests, complaints, or other privacy-related matters, please contact us through the privacy or support contact details provided on our website. We will review and respond to valid requests within the timeframe required by applicable law.
When you connect a WhatsApp Business Account, WhatsApp Business phone number, or other WhatsApp Business assets to ATOM WHATSAPP, we may process information made available through Meta's WhatsApp Business Platform and related Meta business services. Depending on the features you use and the permissions granted, this information may include WhatsApp Business Account (WABA) identifiers, Business Portfolio identifiers, phone number identifiers, business phone numbers, business profile information, message templates, template status, messaging configuration, webhook events, message delivery and read status, and other technical information required to provide the service. We process this information only to provide, maintain, secure, and improve the WhatsApp Business Platform services you request, including account onboarding, messaging, template management, automation, webhook processing, analytics, customer support, and related platform functionality.
When a business customer uses ATOM WHATSAPP to communicate with its customers through WhatsApp, ATOM WHATSAPP may process information relating to those customers and message recipients on behalf of the business customer. This may include names, phone numbers, WhatsApp identifiers, message content, media or attachments where supported, message timestamps, delivery status, read status, responses, and other messaging metadata. Such information is processed to provide messaging, automation, customer support, delivery tracking, analytics, and other services requested by the business customer. Business customers are responsible for ensuring that they have all necessary rights, notices, permissions, and consents required to collect, use, and share information through WhatsApp and ATOM WHATSAPP.
ATOM WHATSAPP integrates with Meta's WhatsApp Business Platform. Information may be transmitted to and processed by Meta and WhatsApp where necessary to provide WhatsApp Business messaging and related functionality. Meta may process information in accordance with its own applicable terms, policies, and privacy practices. ATOM WHATSAPP does not control the processing activities performed independently by Meta. For information about WhatsApp's privacy and data practices, users should also review the applicable WhatsApp and Meta privacy documentation.
To connect and manage WhatsApp Business accounts and related assets, ATOM WHATSAPP may receive or use authorization credentials, access tokens, system-user authorization, or similar technical credentials provided through Meta's authorization and onboarding mechanisms. These credentials are used only to authenticate authorized requests, provide the requested services, and perform actions on behalf of the connected business. We apply reasonable technical and organizational measures to protect such credentials and restrict access to authorized personnel and systems.
Businesses authorize ATOM WHATSAPP to access and manage their connected WhatsApp Business assets only for the purposes and features selected during onboarding. A business may disconnect its WhatsApp Business account or revoke access through the available account-management mechanisms. After disconnection or revocation, ATOM WHATSAPP will stop making authorized API requests on behalf of that business, except where continued processing is necessary for security, legal, dispute-resolution, or other legitimate operational purposes.
You may request deletion of personal information and business data associated with your ATOM WHATSAPP account by contacting us through our support or privacy contact channels. Where applicable, businesses may also disconnect their WhatsApp Business integration and request deletion of data associated with their ATOM WHATSAPP account. We will process valid deletion requests within 30 days unless retention is necessary to comply with applicable law, resolve disputes, prevent fraud or abuse, maintain security, or satisfy legitimate accounting or regulatory requirements. Certain information may remain in backups for a limited period before being securely overwritten in accordance with our backup and retention procedures.
Where ATOM WHATSAPP processes personal information submitted by a business customer through the platform, the business customer may act as the data controller or equivalent responsible entity, while ATOM WHATSAPP acts as a service provider or data processor where applicable under applicable law. The business customer is responsible for determining the lawful purposes for which personal information is collected and used, providing appropriate privacy notices, obtaining required consents, and complying with applicable data-protection and WhatsApp policies. ATOM WHATSAPP processes such information according to the customer's instructions and the functionality of the services, subject to our legal and security obligations.
TOM WHATSAPP is designed to support businesses using the official WhatsApp Business Platform. Businesses using our services must comply with applicable WhatsApp Business Terms, WhatsApp Business Messaging Policy, WhatsApp Messaging Guidelines, Meta policies, and applicable laws. Businesses must not use ATOM WHATSAPP to send unauthorized, unlawful, deceptive, abusive, or prohibited communications. Businesses are responsible for obtaining appropriate opt-ins and maintaining appropriate records and notices where required. ATOM WHATSAPP may restrict, suspend, or terminate access where reasonably necessary to address violations of applicable law, WhatsApp or Meta policies, security risks, abuse, or misuse of the platform.
We may use third-party service providers and subprocessors to operate ATOM WHATSAPP, including infrastructure and cloud hosting providers, payment processors, analytics providers, communication providers, security providers, and Meta/WhatsApp services. Such providers may process information only as necessary to provide their services to us or as otherwise permitted by applicable law. We seek to use appropriate contractual, technical, and organizational safeguards for service providers that process personal information on our behalf.